Daniel Anthony Venegas

We tapped Vucko to build a flexible, modular motion design system that could scale seamlessly across platforms and safe zones.

Peacock’s north star is a Premium Universe: an expansive entertainment experience where every title, moment, and message feels connected to a larger world made luminous by light, depth and atmosphere.

The Peacock Performance team created bespoke, weather forecast-inspired Love Island acquisition spots featuring Ariana Madix delivering a direct-to-camera sign-up CTA. By combining recognizable talent, colloquial acronym-led copy, and Meta best practices around human signals, the creative captured attention and drove efficient acquisition.

Performance CD - Daniel Venegas
ACDs - Nicole Schwartz + Kelly Hammond
Writer - Alec Belmore

For a variety of Peloton’s seasonal/product initiatives I oversaw the development of paid media creative that tested personalized messaging against segments such as fitness enthusiasts, tech enthusiasts, sports enthusiasts, newlyweds, new parents, and home renovators. We then used performance data to later evaluate creative and update messaging/visuals based on findings.

With Peloton there are so many classes and instructors, plus timely, culturally-relevant programming all at your fingertips-- all you have to do is tap in. This is an invitation to experience unmatched motivation and uncover what you are capable of right now.

My role in the global campaign was to develop distinct content series for New Years and over see art direction and copy.

Week With Peloton - Content highlights Member’s class schedules.

Instructor Series - Content highlights specific class series that people can tune into.

Teasers - :30 - :60 classes that viewers could do right from their living or home office and in the process get a taste of what Peloton classes offer.

Director: Max Malkin
Editor: Eddie Ringer
Creatives - Beth Kushner + Daniel Venegas
Producers - Mary Crosse + Kara Bello

Peloton’s Digital App campaign focused on increasing membership and driving awareness of their vast running content. We did this by highlighting the breadth of running instructors, range of classes and variety of indoor and outdoor programs.

Director: Anthony Pellino
Creatives: Daniel Venegas + Tim Noble
Producer: Kara Bello

Launch of Peloton’s latest products - Bike+ and Tread.
Campaign involved developing long form and short form content to highlight the latest features found within the two products. The other element was to create testimonial content from the instructors who develop the world-class programming.

Directors: Wally Pfister and The Hudson Dusters
Editing Studio: Wax
Creative: Daniel Venegas + Tim Noble
Producer: Felix Messina

The Peloton Guide transforms any room into a strength training gym - and is designed specifically to help you meet your personal strength training goals.

My role on the launch of the Guide was to develop the longform and teaser content. I oversaw the end-to-end creative process for it from concept development to final production.

Creatives:
CD - Beth Kushner + Daniel Venegas
CW + AD - Josh Browne + Harding Coughter

Members ride with Peloton for different reasons. All of them find support to achieve these goals through the Peloton community. This series served as an ode to the limitless and inspiring nature of this unique community.

Director: Jonathan Hyde
Editors: Eddie Ringer + Drew Balke
CDs: Daniel Venegas + Tim Noble
Producer: Bill Ronan

We’ve opened the doors to anyone and everyone that wants to discover the world of Peloton. It’s for those want more out of their workouts, their instructors, their routine and themselves. Welcome to Peloton. Who wants in?

Director: Andrew Douglas

Director of Photography: Igor Martinovic

ACD: Tim Noble + Daniel Venegas

Producer: Veronika Fontaine

For the launch of Peloton Tread, we developed paid creative that brought key product features and the total-body workout experience to life.

An immersive Meta Canvas ad extended the strategy, spotlighting Tread instructors to drive product discovery and engagement.

For International Tequila Day we partnered with world class chef Marcus Samuelsson to celebrate. We had Marcus develop a new cocktail and a taco recipe to pair with it. Within in 24 hours our team shot and edited three social cutdown videos and one IGTV full recipe video. At the same time I was also capturing IG stories and working with a photographer to capture additional content.

CD/Art: Daniel Venegas
ACD/Copy: Tim Noble
Director: Jason Goldwatch
Editors: Jake & Oliver
Photographer: Sam Ortiz

Every year Patrón selects a different Mexican artist to design the Mexican Heritage Tin. The content we developed revolved around introducing the artist, Joel Berrelleza, their city and their process as well as showcasing the packaging itself. I worked closely with Joel and our motion graphics artist to bring his designs to life on social and drum up the excitement for the release of the new tin.

Artist Featured: Joel Berrelleza
CD/Art: Daniel Venegas
ACD/Copy: Tim Noble
Director: Nick Traeger
Motion Graphics: Noah Rappaport

The Talenti Spooneasy opened for two nights only in New York City. This hidden gelato speakeasy was the most exclusive way to experience the newest offering, Talenti Gelato Layers. The space was a twist on a classic speakeasy, featuring jartenders serving up signature-crafted cocktails, spoon engraving station and a Layers station where guests were among the first to taste the new Layers varieties and more.

My role in the project began from concept development phase, creating the experiential journey, spacial design, and branding design for materials.

For the launch of Fisher-Price's Play More campaign we were asked to develop 7 videos to promote new toy arrivals as well as some old classics. The concept behind these videos was to go outside of typical playroom scenarios and bring to life the imagination that these toys spark. 

We tapped Visual Country to work their one-of-a-kind stop motion magic on our storyboards. 

Agency: Weber Shandwick

Art Director/Writer: Daniel Venegas

Executive Creative Director: Josh Gilbert

Producer: Jenn Zarrilo

Production: Visual Country

From your family memories to final files, Dropbox Backup is the storage solution thats got your back.

The goal of this creative was to increase awareness of Backup as a unique solution for digital storage amongst creative professionals and families.

frog hosted its 2nd annual design competition as part of NYC×DESIGN. This year's challenge: Design a skateboard. No rules. From branding agencies to architects, they invited members of New York's creative community to come together to benefit local youth. All proceeds from the silent auction went to Art Start, a non-profit that brings the creative arts to underserved and homeless youth. 

The inspiration for my design was the airwalk trick in skateboarding where in mid-air a skater holds the nose of the board and kicks out their feet to appear like they are walking on air. Who's better at walking on air or water for that matter than Jesus? The concept came together in this transparent skateboard along with a baby Jesus to provide riders with the ultimate airwalk.

Materials: Plexiglass, glycerin, glitter, metal brackets

Featured in Core 77 round up of favorite designs Link

AXE approached BrightLine to create an interactive gaming experience to promote the partnership with ted. Based on the demo I choose the Playstation Home platform to house the activation and developed the idea of recreating ted's living room within it. I art directed and designed mocks for how I wanted the virtual space to look and worked closely with Playstation's animation team to bring it to life. 

The goal of the AXE + ted partnership was to use ted as a hook to drive guys to engage and expose them with the full line of AXE Hair products through a unique gaming experience. In Playstation Home gamer's avatars could hang with ted on his couch and play ted's Movie Trivia Challenge to win AXE hair rewards such as clothing for their avatars and their very own ted companion who would follow them around. 

My role on L'Occitane was to develop and art direct content for their Facebook, Instagram and Pinterest platforms. While working on the brand I also had the opportunity to work closely with Facebook France to develop one of their first canvas ad units. 

Agency: Vaynermedia

L'Occitane Instagram

L'Occitane Pinterest

Facebook Canvas Results

The task was to design a retail space for the launch of the Marilyn Monroe Collection at Macy's Herald Square. The space included life size video mannequins, live Twitter/Pinterest feed, and a video wall featuring Marilyn Monroe's most iconic photos and quotes. 

Art Director/Designer: Daniel Venegas

Environmental Designer: Nay Soe

Agency: Creative Realities

The assignment was to redesign the Nautica retail space within Macy's Herald Square so that it would be more interactive and visual for shoppers. We developed the concept of having a touch screen catalog so shoppers could easily view the season's full collection. We also created a video wall to highlight content from their social platforms and a video runway to display the collections throughout the year. 

Art Director/Designer: Daniel Venegas

Environmental Designer: Nay Soe

Agency: Creative Realities

Sometimes fans can get pretty obsessed. So much so that they can start forming make-believe relationships with their favorite stars. Like in the case with Karla, the young girl featured in the Verzion commercial promoting VCAST. VCAST allows for live TV broadcasts and behind the scenes footage to be viewed on your phone. Now Karla can get the feeling of being closer without being creepy.

My role was to concept a TV spot to air during the latin Grammy's in addition to creating print. I wrote and art directed the following spot. 

Agency: GlobalHue

Directors: Agustin Alberdi & Summer

Creative Director: Diego Yurkievich

AD/CW: Daniel Venegas